Apple's annual event at the Steve Jobs Theatre in Cupertino city, California saw witnessed the launch of many new Apple products and services including the iPhone 11 series smartphones, the next-gen Apple Watch and 7th gen iPad. (Image: Apple)
Apple announced its advanced next-generation models — iPhone 11, iPhone 11 Pro, and iPhone Pro Max. Apple says iPhone 11 is jam-packed with great new abilities and features, including the brand-new dual rear camera setup, Spatial Audio, Dolby Atmos support, and improved battery life.
iPhone 11 features a 6.1-inch Liquid Retina display and is powered by Apple's new A13 Bionic chip. iPhone 11 runs on iOS 13 that brings features like dark mode, Sign in with Apple, and expanded Haptic Touch support.
For Pro phones, the biggest upgrades come to the camera as they sport triple camera system, as well as a new A13 Bionic chipset.
The iPhone 11 Pro comes with a 5.8-inch OLED display, while the iPhone 11 Pro Max gets a 6.5-inch OLED screen. Apple is using a new OLED panel for the two iPhone 11 Pro models that is called a Super Retina XDR display, which offers peak brightness of 1200 nits and a 2 million to 1 contrast ratio.
All three iPhone 11 phones are powered by the new A13 Bionic chipset. While the iPhone XR successor gets an extra hour of battery life, Apple says the 5.8-inch iPhone 11 Pro will get up to 4 hours of extra battery life, while the iPhone 11 Pro will offer up to 5 hours of extra battery compared to their predecessors. (Image: Apple)
The new iPad features a 10.2-inch Retina display. It is powered by the Apple A10 Fusion SoC. The new Apple iPad is made with 100 percent recycled aluminium and features a Smart Connector for the Smart Keyboard. It also supports for the first-generation Apple Pencil.
The iPad (2019) price in India starts at Rs 29,900 for its Wi-Fi only, 32GB storage base model. The iPad (2019) 128GB Wi-Fi only model is priced Rs 37,900. The Wi-Fi + Cellular model starts at Rs. 40,900 for the 32GB variant, while the 128GB Wi-Fi + Cellular model is priced at Rs. 48,900. (Image: Apple)
Apple also launched Series 5 of the Apple Watch, debuting an "Always-On" retina display that "never sleeps, so it's easy to see the time and other important information, without raising or tapping the display."
The watch also has new location features, from a built-in compass to current elevation, that help users better navigate their day, while international emergency calling allows customers to call emergency services directly from Apple Watch in over 150 countries, even without an iPhone nearby, the company said.
The Apple Watch Series 5 (GPS version) starts at Rs 40,900 and Apple Watch Series 5 (GPS plus Cellular models) starts at Rs 49,900. (Image: Apple)
Apple also launched Apple TV+ and Apple Arcade. Apple TV+ joins the video streaming industry with more sourced and original content. Apple Arcade is an entrant in the game streaming/sharing industry, that is only slated to grow. Both the services are coming to India, and both are priced very competitively at Rs 99 per month. (Image: Apple)