For the first time in their broadcast history, Cricket Australia will ensure telecast of Hindi commentary for the upcoming Twenty20 series against India to cater to the sizeable Indian community in the country.
“Every ball of the Australia and India KFC T20 INTL Series will be broadcast to Australian audiences in Hindi via the CA Live App and cricket.com.au, as part of a new partnership between Cricket Australia and Indian Link Media Group,” Cricket Australia said in a release.
The move is a first in more than 80 years of Australian cricket broadcasting.
Ben Amarfio, Cricket Australia Executive General Manager of Media, Communications and Marketing, said: “The Indian community is growing rapidly in Australia and it includes some of cricket’s most passionate fans.”
“Providing our Indian community with a locally-produced Hindi broadcast will add to their cricket experience, connecting them more deeply with Australian cricket.
Amarfio said the decision is intended to recognise the diversity of the Australian society.
“This is an exciting addition to our suite of broadcast options. It adds further choice for cricket fans and recognises that Australian society is becoming far more diverse.
“Cricket Australia strives to be Australia’s favourite sport and to do so we must be a sport for all Australians and reflective of today’s Australia.”
Members of Indian Link’s commentary team have been drawn from Australia’s Indian community, having won the chance to commentate alongside its established broadcast team through a recent online competition.
“It will be an honour to call the T20 matches in Hindi,” Pawan Luthra, CEO of Indian Link, said.
“It will enhance the enjoyment of the game for our listeners, many of whom have recently arrived in the country. For us, it becomes another treasured service that complements the programming across our channels that we hope will become tradition.”
The Hindi broadcast is part of a wider partnership between Cricket Australia and Indian Link that has been formed to further connect Australia’s Indian community with cricket.