Virat Kohli encourages youth to make bold moves with message ‘Agar Bold Nahi Khelenge, Toh Kabhi Na Jaan Paayenge'

Challenge Sports Drink has unveiled its new campaign starring Virat Kohli that encourages the youth to make bold moves by giving out the message ‘Agar Bold Nahi Khelenge, Toh Kabhi Na Jaan Paayenge’.

Developed in partnership with a leading creative agency, DDB Mudra Group, the new Royal Challenge Sports Drink campaign is built on the insight that millennials are becoming increasingly individualistic and on this bold journey if they manage to overcome the fear of social stigma, failure etc, then nothing can hold them back.

The TVC features individual stories of real life challenges and mental battles that many people would have encountered and how they decided to make bold moves.