Toshiba eyes double digit share in Indian laptop market

Technology giant Toshiba is targeting a double digit market share in the Indian laptop market in the next one year with the launch of its new range of devices and expansion of retail presence.

"According to GfK data, we have a seven per cent share in the Indian market. We are now targeting to take it to double digits in the next 12 months," Toshiba India Country Head (DS Division) Sanjay Warke told PTI here.

The company is witnessing strong growth in sales and will launch newer devices, backed by an aggressive marketing campaign, he added.

Toshiba on Wednesday launched its 2013 range of laptops (14 and 15.6-inch devices) priced between Rs 37,961 and Rs 47,909.

The company's brand ambassador Sachin Tendulkar, who was present at the launch, said, "I have been with Toshiba for three years. It's a fantastic partnership."

"They (Toshiba) have always set benchmarks for others to follow. I have no doubt that this (launch) will see a lot of success," he added.

Toshiba also plans to expand its retail presence this year.

Besides adding more 'Shop Toshiba' stores, the company is also expanding its distribution points.

"From 47 Shop Toshiba outlets (exclusive stores), we will take this to 100 by March next year. We will also ramp up our sales points. This will happen not just in metros but tier II towns as well," Warke said.

He, however, declined to divulge investment details. Asked if the company would also introduce tablet PCs in the Indian market, Warke said Toshiba is studying the market.

"We have tablet PCs in other markets and examining the opportunities in India," he said, adding the company is yet to take a decision on the same.