Facebook introduces Watch, its redesigned video platform

According to Facebook's Director of Product Daniel Danker, Watch is a new tab in Facebook that allows users to view all kinds of original videos and shows on Facebook's mobile, desktop, and television apps.

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Himani Garg
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Facebook introduces Watch, its redesigned video platform

Facebook introduces Watch, its redesigned video platform

Facebook is leaving no stone unturned to the social media more appealing to its users as it rolls out Facebook Watch, its redesigned video platform.

According to Facebook's Director of Product Daniel Danker, Watch is a new tab in Facebook that allows users to view all kinds of original videos and shows on Facebook's mobile, desktop, and television apps.

More tha 30 partners, including A&E, Hearst, and MLB will be responsible for content generation for Watch. The feature began appearing for some users in U.S. on Thursday.Shows played on Watch, which can be live or recorded will follow a particular theme or a storyline and will available different categories like "Most Talked About" or "What's Making People Laugh" so that viewer can pick up show according to thier interests.

Read more: Facebook to discontinue 'Groups app' starting September 1

Shows available at launch include Nas Daily, featuring a creator who makes a daily video with his fans; Gabby Bernstein, an interactive show from the motivational speaker; and Kitchen Little, from publisher Tastemade

This new addition, if succesful can pose a serious threat to big players in the market like YouTube, Amazon, and Netflix.

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