PewDiePie has lost the title as the YouTube star with the most subscribers after Indian film and music label T-Series took the lead. Throwing shade on T-Series PewDiePie released a new video where he is seen singing "All it took was a massive corporate entity with every song in Bollywood.” In the video, titled “We lost. (Not happy)”, Kjellberg pointed out that T-Series was almost 100,000 subscribers ahead of his channel. “Let’s just acknowledge the situation. It’s over, okay? We ain’t never gonna get to 100,” he said. He added: "Indians are poo poo in their brains", apart from talking about India's poverty and caste system.
He used accused T-series of selling pirated songs. In the video, he also pointed out a new article in which it was reported that T-Series head honcho Bhushan Kumar was investigated for alleged huge tax evasion. The song called Congratulations he also mocked Indians for having “YouTube figured out” but not fixing problems like the caste system and poverty.
His “Congratulations” video has however attracted more than two million views in less than six hours.
In 2010, during his time at the university, Kjellberg registered a YouTube account under the name PewDiePie. In order to fund his videos, Kjellberg began selling prints of his Photoshop art projects and worked at a hot dog stand. Kjellberg soon gathered a rapidly increasing online following, and in July 2012, his channel surpassed one million subscribers. On 15 August 2013, Kjellberg became the most-subscribed user on YouTube, being briefly surpassed in late 2013 by YouTube Spotlight. From 29 December 2014 to 14 February 2017, Kjellberg's channel was the most-viewed YouTube channel. As of April 2019, the channel has received over 92 million subscribers and 20 billion video views, ranking as the most subscribed and tenth-most viewed on the platform.