Apple on Wednesday unveiled the iPhone 11, a new version of the Apple Watch and iPad, announced the first all-original video subscription service and a new gaming service at its flagship fall event in California. The Tim Cook-led company launched the iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone at the widely-watched event in Cupertino.
The phones come in four finishes including a new midnight green, and will be available for pre-order beginning September 13 and in stores beginning September 20.
The iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models starting at USD 999 and USD 1,099, respectively.
The company introduced the new seventh-generation iPad that has more screen area and support for the full-sized Smart Keyboard to its popular and affordable iPad stable.
In India, the new iPad will be available at a starting price of Rs 29,900.
The upgraded iPad features a 10.2-inch retina display and innovations including Apple Pencil support, a fusion chip, advanced cameras and sensors, portability and connectivity, and all-day battery life. The new iPad is available to order starting Tuesday and in stores starting September 30.
The company also launched Series 5 of the Apple Watch, debuting an "Always-On" retina display that "never sleeps, so it's easy to see the time and other important information, without raising or tapping the display."
The watch also has new location features, from a built-in compass to current elevation, that help users better navigate their day, while international emergency calling allows customers to call emergency services directly from Apple Watch in over 150 countries, even without an iPhone nearby, the company said.
Apple Watch Series 5 will be available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium.
The Apple Watch Series 5 (GPS version) starts at Rs 40,900 and Apple Watch Series 5 (GPS plus Cellular models) starts at Rs 49,900.
The third generation Apple Watch, with built-in GPS, optical heart rate sensor and water resistance, starts at a new low price of Rs 20,900 and at Rs 29,900 for the GPS and Cellular version. Apple Watch Series 5 will soon be available with Apple Authorised Resellers.
The Apple Watch Series 5 features a new display that allows the time and important information to remain visible at all times.
Apple also announced the 'Apple TV+', the first all-original video subscription service and home for storytellers, will launch on November 1 in over 100 countries and regions.
Apple TV+ will offer a full lineup of original shows, movies and documentaries, including Servant- a thriller from Indian-American filmmaker M Night Shyamalan.
Apple TV+ will be available on the Apple TV app for Rs 99 per month with a seven-day free trial starting November 1 on iPhone, iPad, Apple TV 4K, Apple TV HD, Apple TV (3rd generation), iPod touch and Mac.
Here are the highlights of the event:
# 12:00 am IST: Price of iPhone 11 Pro is $999 and iPhone 11 Pro Max is $1,099. The company will start shipping handsets from September 20.
# 11:45 pm IST: The iPhone 11 will be powered by the Apple A13 Bionic chip. The company says that it's the fastest smartphone CPU and GPU in the market.
# 11:38 pm IST: Apple introduces all-new iPhone 11 Pro with three-camera lens setup
# 11:36 pm IST: iPhone 11 to cost $699
# 11:30 pm IST: The new iPhone 11 will have 1 hour more battery life than the iPhone XR
# 11:28 pm IST: It also supports slow-mo videos for front camera for the first times and called it 'Slofies'.
# 11:20 pm IST: Apple iPhone 11 with dual-camera lens setup launched with six colour options. It has a 12 MP primary camera sensor whereas a secondary 12 MP ultra-wide camera sensor.
# 11:15 pm IST: The GPS + Cellular version will start from $499. It will be available in Apple Stores starting from 20 September.
# 11:08 pm IST: Apple Watch Series 3 launched at $169
# 11:05 pm IST: Apple Watch Series 5 with 'Always On Retina Display' launched
# 10:56 pm IST: The new iPad 7th generation is priced starting $329 and it will be available from 30 September.
# 10:52 pm IST: New 10.2-inch iPad 7th generation launched which is made from 100% recycled aluminium.
# 10:50 pm IST: Apple TV+ subscription will cost just $4.99 per month for complete family and the first show will be launched from November 1. It will be available in more than 100 countries.
# 10:48 pm IST: Apple Arcade to start from 19 September for $4.99 per month
# 10:42 pm IST: The company launches Apple TV+
# 10:40 pm IST: Apple launches 'Apple Arcade' featuring 100's of games for its users.
# 10:35 pm IST: Capcom is showcasing an upcoming game called Shinsekai coming soon to Apple Arcade.
# 10:32 pm IST: Apple Arcade is finally coming to the App Store. It will be present for iPhone, iPad, MacBook and Apple TV.