Google Chrome Announces Plans To Label Websites That Load Slow

Google has announced its plan to identify and label websites with a badge that typically load slowly in Chrome. “Badging is intended to identify when sites are authored in a way that makes them slow generally, looking at historical load latencies. Further along, we may expand this to include identifying when a page is likely to be slow for a user based on their device and network conditions,” Google’s Chrome team said in a blog post on Monday.

"Our early explorations will look at a number of Chrome surfaces, including the loading screen (splash screen), loading progress bar and context-menu for links. The latter could enable insight into typical site speeds so you're aware before you navigate," the company added.

The labelling of sites would take into account historical load latencies and would use badges to highlight when a site is authored to be slow. Additionally, the Chrome team is also exploring how to The loading screen will warn users if the website loads slowly typically.

There could be a loading progress bar, which will be green if the site is fast and red if it is slow. The post added, “We are being very mindful with our approach to setting the bar for what is considered a good user experience and hope to land on something that is practically achievable by all developers. We will publish updates to this plan as we approach future releases, but don’t wait to optimize your site.”