Idea rolls ‘Magic Cashback’ offer on prepaid recharge plans of Rs 398 and above

Aditya Birla's telecom giant Idea Cellular rolls out its ‘Magic Cashback’ offer in India on prepaid recharge packs of Rs 398 and above, which will provide a cashback of up to Rs 3,300 to the users.

The cashback will be provided through discount vouchers to the users which can be used on subsequent recharges for one year. Additional cashback offers are also given on recharges done through Idea app and website.

This offer is valid until February 10 and will be valid only on recharges done through online platforms.

For all unlimited packs of and above Rs 398, Idea subscribers will be provided with eight discount vouchers of Rs 50 each, which makes the cashback of Rs 300, and can be redeemed on subsequent recharges for a period of one year. Additional to this, eligible prepaid users will also get five shopping coupons worth Rs 2,700 for Idea’s partner brand stores.

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Recharges done through My Idea app or Idea website will be given a wallet cashback of Rs 200, which makes up the total benefits to Rs 3,300.

Sunil Tolani, Digital Head of Idea Cellular, said, “Magic' as a concept was introduced by Idea a few years ago, for creating customer delight. We are now happy to extend it online as 'Magic Cashback', offering huge benefits worth Rs. 3300. The offer has been designed with incisive telecom and digital analytics to provide a wholesome and exciting proposition to our digital customers. We are maximizing customer gratification by complementing telecom offers with deals in other relevant categories.”

The Rs 398 prepaid pack offers 1 GB data per day with unlimited voice calls, and 100 SMS per day with a validity of 70 days.