Former President Pranab Mukherjee on Friday launched a rating app- National Electoral Transformation or NETA, which allows voters to rate and review their elected leaders.
“A good democracy cannot function without informed voters, good leaders, accountability and complete transparency,” Mukherjee said at the launch of the app, which was created by 27-year-old entrepreneur Pratham Mittal.
Developed by Flipped Pvt Ltd, NETA app will let users rate their MLAs and MPs and was being billed as an instrument to gauge voter sentiment across constituencies in the country.
Mittal said that the platform uses combination of Artificial Intelligence, advanced algorithms, one time password and Aadhaar numbers to ensure that the voters who rate leaders are genuine.
The app, in its beta version had already seen over 1.5 crore verified voters rating and reviewing their local leaders across 543 parliamentary constituencies and 4,120 assembly constituencies over the last eight months.
The app is available on Andriod and iOS and web in 16 languages to cater to a diverse user profile.
To ensure participation across demographics including rural areas, NETA uses multiple mediums like IVR calls, SMS and even offline activation with the help of ASHA and Aanganwadi workers.
Delhi Chief Minister Arvind Kejriwal, speaking on the occasion, noted that while India is a large democracy, there are people who give their votes based on caste, religion and other perceptions.
“There are many who have not even met their representatives... in such an atmosphere I think this initiative will give voters information about candidates and their work. It would help both the party and people,” Kejriwal said.
(With inputs from agencies)