Samsung's brand new Galaxy A9 to take mid-premium smartphone market by storm

South Korean electronics giants Samsung on Thursday revealed its latest Samsung Galaxy A9 smartphone to strengthen its grip in the mid-premium range in the mobile market.

The Galaxy A9 is the world’s first smartphone to provide a quad-camera setup and is likely to take over the Indian market in November. The price of the Samsung Galaxy A9 is slated to be announced near to the launch date.

The Samsung Electronics President and CEO (IT and Mobile Communications Division) DJ Koh have said that the company is looking forward to its ‘debut’ of the latest camera technology with the Galaxy A9.

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“As a global leader in smartphone innovation, we understand the demand for meaningful innovation in a fast-paced world driven by visual communication,” he said.

Building on our legacy in smartphone camera development, we’re introducing next generation technology across our entire Galaxy portfolio to give more consumers the opportunity to experience cutting edge, he added.

Samsung had recently launched its Galaxy A7 for Rs 23,990 to make its mark in the mid-range smartphone segment, which has taken the Indian market by storm.

The South Korean giants has “changed” its strategy to rival Xiaomi in the Indian market for the mass and to bring innovation across the mid-range and not limit them to premium flagships.

Samsung is likely to assemble the brand new Galaxy A9 in its new facility in Noida, which was recently inaugurated by PM Narendra Modi to meet the demand of the growing Indian consumers.

Samsung claims that the Noida facility is the world’s biggest smartphone factory with an investment of Rs 5,000 crore.

(With inputs from PTI)