Facebook unveiled a new logo to represent the Silicon Valley company on Monday. The logo aims to highlight the Facebook 'brand' and distinguish it from its core social network. Other than the soical network it started as, Facebook now operates a range of apps and services including messaging, photo-sharing, virtual reality and is developing wallets for digital currency. The new branding, basically the company name in all CAPS, and will be stamped on its family of offerings including WhatsApp, Messenger, Instagram, Oculus, Workplace, Portal and Calibra, according to chief marketing officer Antonio Lucio.
Facebook will be adding the new logo to the various services it owns, like WhatsApp and Instagram, in the form of a “From FACEBOOK” tag at the bottom of various pages.
However, this change has not impressed some and invited many internet jokes. One of the notable dunks comes from Twitter CEO Jack Dorsey who posted a tweet mocking the uninspiring design. He tweeted "Twitter... from Twitter".
Dorsey's tweet took shot at the all-caps "FACEBOOK" logo and the way Facebook will be using the new text-only logo.
Facebook was under intense scrutiny from regulators around the world over how it polices content on its platforms, and with some politicians and activists seeking a breakup of Silicon Valley giants. Since its start as a social networking application 15 years ago,
Facebook has acquired Oculus virtual reality gear company as well as Instagram image-based social network. It has also launched Portal smart screens as well as a Workplace social network tailored for workplace productivity. Its messaging applications WhatsApp and Messenger are each used by more than a billion people. Facebook established a Calibra as a digital wallet for use with the proposed cryptocurrency Libra, which has been facing criticism from regulators and lawmakers in various countries.