The Chinese electronics and software company Xiaomi on Friday partnered with HRX by Hrithik Roshan to launch the Mi Band HRX Edition in India. This new fitness band is an adaptation of Mi Band 2 by Xiaomi.
The device is priced at Rs 1,299 and will be available for sale from September 18 on Mi.com, and Mi Home offline stores. It will also be sold on Flipkart, Myntra, and Amazon from September 20.
With a battery life of 23 days, the Mi Band HRX Edition offers better tracking algorithm along with splash resistant capability. This fitness band monitors your sleeping patterns, reminds you to take short walks, take water breaks at regular intervals and also provide alerts if you have been sitting idle for too long.
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The Mi Band HRX Edition comes with low-energy Bluetooth 4.0 chipset and a power efficient OLED display.
"Indians are becoming more fitness conscious and this category is at an extremely dynamic stage. The Mi Band is a great fit in the category as reflected by the great response received for the Mi Band 2. This is not an endorsement deal, it's a partnership for a new device. Hrithik provided inputs on features can be incorporated to make the product more relevant.", Xiaomi Vice President and India Managing Director Manu Jain told PTI.
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