Why did Shiv Sena workers create ruckus over sale of Birayani Masala

Shiv Sena workers on Thursday created ruckus at a mall in Maharashtra's Palghar over the sell of a Biryani Masala. Sena workers reached the mall after receiving information about the sell of the Biryani Masala. being sold at the mall. What was so objectionable in the sell of a Biryani Masala? Watch the video to know more.