In a bid to kill all the negative thoughts wrapping religion Islam, Britain's iconic red buses will be sporting a brand new ad campaign which will slap the phrase “glory to Allah” on the side panel of buses.
Britain’s largest Islamic charity aims at generate maximum donations for their Ramadan aid to Syria from the campaign, which will decorate buses with the phrase “Subhan’Allah”.
According to a report by news daily, “Public transport has been chosen for the Islamic re-branding in London, Manchester, Leicester, Birmingham, and Bradford – all UK locations with high and growing Muslim populations.”
The announcement for the new campaign came a day after London crowned its first Muslim leader, Mayor Sadiq Khan. This can be framed as a fatal irony that the two events collided at the same time.
A report also quoted Imran Madden, a British convert to Islam and director of Islamic Relief’s United Kingdom Branch said: “There is a lot of negativity around Muslims at the moment involving things such as counterterrorism issues.”
“We want to change for the better the perception of Islam. The bus campaign is about breaking down barriers and challenging misconceptions”.