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Veedol launches its new brand campaign- Rakhe Saaf, Dil Se

Its New Brand Campaign Rakhe Saaf, Dil Se, Launched In India Tells A Compelling Story Through 4 Distinct Film Narratives For The Four Automotive Segments Bound Together By Veedols Promise Of Trust.

By : Manoj Sharma | Updated on: 26 Sep 2023, 12:21:11 PM

Veedol (Photo Credit: Social Media)

New Delhi:

Veedol is one of India’s premier lubricant brands with a rich, century old legacy. Owned by Tide Water Oil Co India Ltd., brand Veedol has markets in over 70 countries around the world and is positioned as the ‘Professional’s choice’, underlining its salience amongst the workshop fraternity worldwide.

The Veedol brand has high quality products for the entire range of vehicles – from two wheelers to cars to trucks to tractors to latest generation electric vehicles along with an increasing play in the industrial lubricant space.

Its new brand campaign ‘Rakhe Saaf, Dil Se," launched in India tells a compelling story through 4 distinct film narratives for the four automotive segments bound together by Veedol’s promise of trust.

The campaign, conceptualized by Lowe Lintas Kolkata, is built on the core idea that a clean heart is a symbol of honesty, transparency, and trust, which are values that distinguish the Veedol brand. 

Arijit Basu, Managing Director, Tide Water Oil says ‘’We feel that the time is right to reinforce Veedol’s standing as one of India’s most respected automotive and industrial lubricant brands of choice for consumers and mechanics alike. This campaign does this beautifully, also weaving in our international standing into the storyline. We believe this campaign will strengthen our brand as we embark on a journey to take Veedol to the next level of growth.” Commenting on the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas says, ‘The new campaign reinforces the brand's commitment to providing high-quality engine oils for all segments of vehicles including car, bike, tractor & truck. With its focus on keeping engines clean from the inside, Veedol's products are an excellent choice for anyone who wants a long-lasting engine and a hassle-free journey.”

Navin Khemka, CEO, EssenceMediacom - South Asia, expressed his excitement about the partnership, stating, "Veedol's remarkable legacy and its unwavering commitment to excellence makes it standout in the lubricant industry. As EssenceMediacom, we look forward to continuing our partnership with Veedol, amplifying their brand message, and solidifying position as one of the most salient lubricant brands in India.

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First Published : 25 Sep 2023, 08:22:08 PM