Tata Motors has marked its 20th year of participation at the Geneva International Motor show with its first sports car TAMO RaceMo under company's new sub-brand TAMO.
After showcasing its landmark brands like TATA Nano and Indica, it is the first time the auto major has forayed into the sports car zone with the new coupe.
It is the first product to be launched under TAMO that will house niche segment models with advanced technologies.
At the time of announcement of the TAMO sub-brand, Tata Motors managing director and CEO Guenter Butschek had stated that the company needed a different way to get into the future.
Read | Tata Motors unveils sports car Tamo RaceMo at Geneva Motor show
"To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us co-design India's automotive footprint by taking new technologies and mobility concepts as a new ecosystem," he had said.
Positioned as a core to the company's transformation journey 'FutuReady', TAMO has also been set up to act as an open platform to network with global startups and leading tech companies, get access to trends, innovations and solutions, for the design of exciting future products and services.
Geneva International Motor Show has also witnessed Tata Motors displaying Pixel, a city car concept for Europe and Megapixel that denoted the company's future design direction in 2011 and 2012.
Last year, the company had showcased hatchback TIAGO and the compact sedan TIGOR, under the codename Kite 5 along with HEXA Tuff, a personalised version of the recently launched HEXA.
"Over the last two decades, Tata Motors has showcased a range of path-breaking products and innovative concepts at the Geneva International Motor Show, this year being a very special one," the spokesperson said.
(With inputs from PTI)